Problem:
One of our customers had problems sorting out finance themselves

Solution:
CCL quickly put together an agreement - and even arranged extra finance so the customer can upgrade easily in the future

Helping Cognition Solutions close a difficult deal - and win future business

As a provider of business information systems to the contracting, construction, and maintenance industries, Cognition Solutions plc enables companies to collect, analyse and distribute information effectively - and monitor how their business is performing at a glance. Established in 1981, the company is independent and privately owned, and has offices in London, Cheltenham and Manchester.

Having worked with CCL for the last five years, Cognition offers rental as an option to customers on most deals. In the case of one customer, who had difficulty arranging finance themselves, this proved particularly useful. Systems Consultant Janet York explains why.

We were able to close the deal easily
"One of our customers was having trouble sourcing finance for our software, and it was looking like the deal was going to fall through. So we approached CCL, and they were able to sort out an agreement very quickly," explains Janet. "The customer was happy because they got their software. And we were happy because we closed the deal and got paid quickly."

We didn't have to wait for payment
According to Janet, rental delivers significant cashflow benefits - both for the customer and supplier. "They can spread the costs of their software over time, instead of taking a large sum of money out of their business. And we get paid straight away - which inevitably has a positive impact on our cashflow too."

And we can sell more products to our customer in the future
Thanks to CCL's Rental Exchange® mechanism, Cognition's customer can upgrade their software at any time in the future, without increasing their payments. Janet explains what this means: "As well as arranging finance for the initial software, CCL also incorporated the option to include subsequent functionality upgrades for the same monthly payment. That means an easy upgrade path for our customer - and more business for us in the future."

This is the second case study in a group of two - click here to view the first