Problem:
we want to sell our software to a wider market

Solution:
through our partnership with CCL, we can provide our customers with flexible rental agreements and close deals more easily

Helping CPiO 'add another string to their bow' with a flexible financing solution

As a solus Enterprise Partner of Sage Enterprise Solutions, CPiO Limited is ranked among the top three resellers of SES software in the UK. Set up in 1990 to help enterprises select, implement and operate best-of-breed business software solutions, the company now provides its services to over 400 companies, and has a turnover of £5 million. CPiO's solutions cover all aspects of the enterprise including finance, manufacturing, distribution, CRM, business intelligence and e-commerce. They also have strategic alliances with Sage Enterprise Solutions, Microsoft, SCO, Compaq, Oracle, HP, Informix and IBM.

In 1996, CPiO decided to include financing into their offering. They wanted to widen their market, and sell their software to a broader range of companies, including those organisations who might find it difficult to pay for their technology upfront. After considering a number of finance providers, they found CCL to offer the best solution. The two companies have now worked together for over five years.

We wanted to tap into a wider market
Marketing Manager Rebecca Holloway explains the strategy behind partnering with CPiO. "We were keen to sell our software to a wider range of companies, including smaller businesses and manufacturing organisations. We knew that budget would be an issue for them, and many might find it hard to pay for their software upfront. So we teamed up with CCL."

"Thanks to our partnership, we've been able to tap into this difficult market, overcome price objections and help to address our clients' cash flow issues."

We liked their rates and their approach
"We chose to work with CCL for two reasons. Firstly their rates. And secondly their management of the relationship. They always get back to us on time, and we never have to chase them. That's really important in our industry - a couple of days can lose you a deal."

We can sell complete solutions more easily
After working with CCL since 1996, how does Rebecca sum up the benefits of their relationship? "By partnering with CCL, we're been able to 'add another string to our bow', widen our market and close some difficult deals. Because CCL finances software, we're also able to sell complete solutions. Software is our bread and butter. So it's very useful to find a company who'll finance those elements as well."