Problem:
One of our customers wanted to buy our software without impacting on their cashflow.

Solution:
CCL's rental solution meant they could spread the costs easily over time.

Helping Peninsular enjoy massive cashflow benefits

Peninsular is a specialist supplier of manufacturing, distribution and stock control business software, and an accredited reseller for Sage accounting and Sapphire manufacturing systems. Peninsular's solutions help manufacturing and distribution companies to automate many aspects of their business including sales order processing, stock control costing, scheduling and material requirements planning. Ultimately Peninsular's solutions enable companies to become more productive, profitable and competitive. As well as supplying software, Peninsular provides a range of other tailored solutions including consultancy, training, hardware and networking. The company head office is in Thatcham and they also have operations in Derbyshire, Dundee and Edinburgh.

Peninsular has worked with CCL since 2000 and offers their Rental Exchange solutions as an option to all new customers. As well as making their products easier to buy, partnering with CCL has had a very positive impact on Peninsular's cashflow.

Our customers can spread the cost of their software over time...

Matt Coombs, Peninsular's Sales and Marketing Director, explains how the relationship came about.

"One of our customers had a need for finance. They wanted to invest in our software without impacting on their cash flow. By offering rental as an option, we enabled them to finance an intangible asset, and spread the costs of our software over time."

...and we get paid upfront

So after working with CCL for over a year, how does Matt sum up the advantages of the relationship?

"For us, there are massive cashflow benefits. We get paid upfront as for a cash sale so we don't have to worry about chasing bad debts," explains Matt. "We've worked with CCL on five or six deals so far, totalling about £250,000 - and that's given us a major cashflow advantage."