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Problem:
a customer wanted to deploy our solution quickly but
getting capital approval would take months
Solution:
using CCL's Rental Exchange® agreement, they avoided
the approval process, implemented our solution and saw
a return - all within 30 days
Vecta
has closed over £10 million of sales with CCL
Vecta
Software Corporation PLC is the leading company in Sales
Information Software. Their software enables widely
distributed sales teams to quickly access crucial customer
information, which helps them to boost existing sales,
build customer relationships and increase profitability.
Vecta now has over 5500 customers across the UK covering
a wide range of market sectors including the office
products, automotive, building, electrical, medical
and general manufacturing industries.
A
rental-only company
Since
Vecta was established in 1996, it has offered its products
on a rental-only basis. Managing Director Kevin McGirl
explains why the company chose to go down the rental
route and why it's now such a fundamental part of their
product offering. "Our solution was unique and
a new concept for most companies. So many customers
simply didn't have a budget for it," explains Kevin.
"Firstly we had to educate them about the benefits
of our product, and secondly we had to make our products
easy to buy. That's what rental is all about."
We make it easier for customers to benefit
from our products...
According
to Kevin, rental offers real benefits to their customers:
"We'd worked with the UK's largest office products distributor,
Corporate Express, for over three years, when they merged
and doubled in size. Evidently, they needed to maintain
their cash reserves, but still wanted to benefit from
our software. Using CCL's Rental Exchange® mechanism,
we were able to roll out our solution over the whole
organisation, using the same rental structure - so the
customer continued to pay the same monthly amount for
double the number of users."
...and
we enjoy bigger sales
"In
many instances, the fact we sell our products on a rental
basis also allows us to make larger sales," adds
Kevin. "For example, one of our customers was keen to
invest in our software but didn't want to make such
a large capital investment up front. They considered
running a pilot and just implementing the solution across
one department. But using a Rental Exchange® agreement,
we were able to quickly show them the potential ROI,
roll out Vecta across the entire company, and make a
£400,000 sale."
Kevin
adds: "Thanks to our partnership with CCL, we've
closed over £10 million worth of business in the last
five years. We think rental is the only intelligent
way to sell our business."
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